The upstate New York brewery announced on Monday that it’s partnering with the popular fantasy franchise on a series of four beers. The first, a 6.5 percent ABV blonde ale called Iron Throne, is scheduled for release on March 31.
The flavor “is lightly malty,” says Ommegang spokeswoman Allison Capozza. The ale is hopped with Styrian Golding, Hallertau and — a pun! — Noble hops. It will retail at $8.50 for a 750-milliliter bottle.
Ommegang also has three other “Game of Thrones” beers in the pipeline, the next one scheduled for fall 2013, but those are “just a concept at this point,” Capozza says. They’ll presumably be Belgian beers, Ommegang’s specialty.
While certain nerdy corners of the Internet blew up over the news, Iron Throne is hardly the first food-related tribute to the “Game of Thrones” series. Homebrewers have already whipped up batches of Lannister Crimson Ale and Stark Stout. Fans Chelsea Monroe-Cassel and Sariann Lehrer got an official cookbook deal after a few months with their blog, the Inn at the Crossroads. (Tagline: “In the Game of Food, you win or you wash the dishes.”)
To celebrate the debut of Season 2, HBO even commissioned celebrity chef Tom Colicchio to cruise around New York and Los Angeles in a “Game of Thrones”-themed food truck, serving up such medieval delicacies as rabbit, fish stew and pigeon cooked in sweet wine.
All the culinary tie-ins make sense — George R. R. Martin’s popular books devote almost as much ink to meals as they do to battles, sex scenes and political intrigue. That makes Season 3’s debut the perfect occasion for a “Game of Thrones”-themed dinner party. Horse roasted with honey, anyone?