During the grand opening last Saturday, the line snaked down Mercer Street in SoHo, as fans and freeloaders alike waited for the chance to score a complimentary cupcake. (As co-owner Sophie LaMontagne noted, customers at the two Washington area shops could get in on the freebie action, too.)
“We almost ran out, and we never run out,” Katherine Kallinis added. ”The line went down to Prince [Street], and we were freaking out.”
By the end of Day 1, the sisters estimate they sold more than 10,000 cupcakes.
“We’re getting Georgetown volume,” Kallinis said.
So, after a few days in business in Gotham, what’s the difference New York and Washington?
“There’s a lot of deliveries here,” Kallinis said. “We own an apartment here, and I realized that everyone uses FreshDirect to get groceries delivered.”
“In D.C., we get a lot of deliveries, too,” added LaMontagne. “Expectations for deliveries here are different. They usually expect . . . to have them delivered immediately.”