The equipment should be installed at Stan Feder’s Simply Sausage facility in Landover within a few months. (Feder is a partner in MeatCrafters.) After a week or two of training, then another six to eights weeks to cure meats, the company could, potentially, have its new line of products available for retailers by the end of the year.
“We plan to make many traditional kinds [of cured meats],” says Berliner, also the co-founder of Central Farm Markets. “But we also want to make something different.”
What constitutes something different? Berliner says that aside from duck prosciutto, bacon and bresaola, MeatCrafters hopes to sell products with flavor profiles that stray beyond Italian herbs and spices. “I would say, maybe, we’ll have something with Asian flavor profiles,” he says. “Just to think outside the box. We won’t know until we try.”
Over the course of a year, MeatCrafters plans to produce thousands of individual salami and other cured meats, to go along with the company’s fresh, cooked and smoked sausages. Berliner’s ambitions run deeper than the expanded line that his new curing room will produce.
“We’re hoping in a year or two that we’ll outgrow” the new equipment, he says.
And why not? Given Berliner’s determination, Feder’s U.S. Department of Agriculture-inspected facility and the few local competitors in the wholesale cured-meat business, MeatCrafters may have found a profitable hole in the locavore food movement.