(Helen H. Richardson/AP)

Who, might you ask, are Rachel, Stephanie and Tene? They are the names signed to dozens of tweets that went out Feb. 14 from the besieged Twitter feed @1800Flowers. The social media team behind the account is tasked with responding over and over and over again to angry customers wondering where their delayed Valentine’s Day orders were.

“Please follow/dm with ord issue, ord #, ur name, recipient’s name, del date. Thx! We appreciate your patience,” the tweets read, in some chipper variation or another.

In a hypnotic chorus, the complaints came in. And out went the attempt from the flower company to soothe the heavy hearts. Watch the technological visualization of the absurd tension in trying to prove one’s love via a $38.95 bouquet of roses.

(Happy Valentine’s Day, Michael!)