The rugged feel is maintained right down to the dressing room - rams heads even serve as hooks, and although the aesthetics of the store are meant to invoke a workhorse feel, there is modernity dotted throughout the shopping floor in the form of eight standing iPads that allow customers to order more clothing if they can’t find the correct size or color. Created in 1994, AllSaints’ Washington store is the twelfth stand-alone store in the United States, with over 80 stores and 70 concessions worldwide. The franchise’s origins can be traced back to East London, which is where the Spitalfields name comes from. Paul McAdam, the North American C.E.O. of the brand, says that Washington was “always on [our] radar,” and has high hopes for the store fitting in on M Street.
AllSaints Spitalfields is located at 3235 M Street NW. For more information, visit us.allsaints.com