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Backstage Alexander Wang: How to achieve

Hair and makeup can play as big of a role as decisions on hemlines and fabric at New York Fashion Week. Stylists’ choices set trends for the season — and in 2013, if designer Alexander Wang and NARS lead makeup artist Diane Kendal have any say, women will be reaching for products that work with and enhance the natural tones of their skin.

Minimalism was the name of the game backstage at the Alexander Wang show on Sunday. Nails, hair, makeup — all subdued, in colors and shapes that complemented the models’ natural skin, while being “bold, strong, and sexy,” according to Kendal.

“It’s a minimal look that we achieved using skincare and complexion products,” Kendal said, in an explanation of the look. “Because the collection boasts minimal tones, we did the same thing for the makeup and focused on flawless, matte skin.”

The models’ hair was slicked back, parted directly down the middle, marked with a strip of tape that ran just onto their foreheads. The idea for the tape came from an Redken stylist Guido Palau, who had experimented with the style before.

“New York is the king of pony tales,” Palau said. “The reinvention this time is the strip of tape.”

Nails were also kept simple, using two coats of Dune, a color Wang created with Sally Hansen. The neutral beige shade will be on sale along with White Out, another color by Wang, in the spring for $7.99 each.


View Photo Gallery: Designers present their spring/summer 2013 collections as Fashion Week continues in New York.

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