The Washington Post

Banana Republic takes ‘Mad Men’ launch to new heights

In a move straight out of an episode of “America’s Next Top Model,” (cycle 14, finale to be exact) Banana Republic staged an elaborate news event on a Virgin America flight from JFK to LAX to unveil their latest collaboration with AMC’s hit show “Mad Men.”

Tyra Banks’s warnings that models should be ready for anything, including turbulence, were quite apropos Wednesday as men and women decked in the 1960s inspired capsule collection strutted up and down the aisles of Flight 407, which were filled with actual passengers and a few fashion bloggers.

The idea — which also seemed to channel the Chanel haute couture show last month — rested on the bloggers, as well as Banana Republic and Virgin America, tweeting and live blogging the event. While there were a few interesting Instagram shots, we didn’t find a lot of detail about the actual clothing (see the stream below for a recap).

View Photo Gallery: The Emmy Award-winning costume designer for AMC’s ‘Mad Men’ partnered with the retailer for a second installment of the limited-edition capsule collection, featuring 1960s inspired dresses, cigarette pants and jewelry.

Luckily, photos have emerged to help us to decide whether the second edition will be as good as the original that debuted last August

The collection, set to launch March 1, features several floral print cardigans, lace and eyelet dresses and cigarette pants for women. The men’s set is more of an ode to a casual, golf-playing Don Draper, with navy blazers and bright polos.

“Drawing inspiration from some of my favorite spring pieces from the series, we’ve given fans the tools to create their own looks, just like their favorite ‘Mad Men’ characters — taking you from the office to country club and everywhere in between,” Bryan said.

Do you think you have style of the ‘Mad Men’ cast? Take our quiz to see which character is your style icon.

Cara Kelly manages the development of editorial tools and presentation for new products and user experiences. She previously worked in the Style section, following the completion of her MA in journalism at American University.


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