(Bill Cunningham shooting on the street in New York City from "Bill Cunningham New York." ( 2010))

Today, Bethesda Row kicks off “The Front Row,” an annual three-day fashion festival of trunk shows, sales and film screenings. The festival kicks off with a free screening of acclaimed fashion documentary “Bill Cunningham New York” at 8 p.m. at Bethesda’s Landmark Theater. The acclaimed documentary follows New York Times fashion photographer Bill Cunningham as he shoots his renowned “On the Street” and “Evening Hours” columns.

On Friday, fashion public relations expert Kelly Cutrone, a star of MTV’s “The Hills” and “The City,” will be signing copies of her new book “Normal Gets You Nowhere.”

Area shops including Aveda, Ginger, Sassanova, and Urban Chic are holding trunk shows and flash sales all weekend. For a complete listing of events and promotions, visit Bethesdarow.com