The Washington Post

Bon Iver, meet Bonnie Bear: Grammy confusion spawns meme

It was obvious that there would be confusion surrounding any Bon Iver Grammy win — the band had already inspired a Tumblr, “Who is Bon Iver?” after it was nominated for Best New Artist, and a viral video riffed off of people supposing that the band was a spin-off of Bon Jovi.

(Bonnie Bear)

Bonnie Bear, as it turns out, is the star of an animated kids’ show by BabyFirst TV. Bonnie is a teddy bear dressed in pink overalls, who flies through the air to play her “listening game.” Her friend is — ironically — a gramophone, just like the two Grammy trophies that Bon Iver frontman Justin Vernon collected last night.

Naturally, the Who is Bon Iver? Tumblr and blogs like Hipster Runoff capitalized on the error. Commenters took to the Bonnie Bear YouTube videos, writing “Congrats on the Grammy! Well deserved!” under a video of the cartoon bear identifying animal sounds. “As if Nicki lost to this,” wrote another, referring to Nicki Minaj’s Best New Artist loss. Other blogs have taken to photoshopping Vernon’s head onto bear bodies.

Just as there was a Bon-Jovi/Bon Iver mashup when the Internet was confusing the two bands, I predict it won’t be long before we see a viral video of Bon Iver’s whispery voice covering the “Listening Song.” We’ve contacted BabyFirst TV for comment about their unusual publicity, and will update this post when we hear back. Until then, see this year’s “Best New Artist,” below.

UPDATE: Bonnie Bear has invited Bon Iver to collaborate on a song.

View Photo Gallery: The Recording Academy celebrated some of music’s biggest names.

More on the 2012 Grammy Awards:

Review: A sweep for Adele on solemn night

ASK NOW: Chris Richards Live Q&A, noon ET

The best and worst Grammy performances

List of Grammy winners in selected major categories

The best, worst and weirdest of the red carpet

Essay: Grammy nominee dreams of a win

Grammy Awards play-by-play

Celebrity reactions on Twitter

Nicki Minaj’s performance perplexes fans

Beach Boys, Maroon 5, Foster the People unite for Grammy performance

Taylor Swift makes ‘Hee Haw’ and ‘Country Bear Jamboree’ trend on Twitter

Jennifer Hudson’s emotional Whitney Houston tribute

Maura Judkis covers culture, food, and the arts.


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