Jason Wu’s new label, Miss Wu, launched in select Nordstrom stores and on Nordstrom.com Monday, fulfilling another step in the young designer’s path to a fashion empire. The line has a young, downtown aesthetic, with a significantly lower price point than his ready-to-wear collections.

The 40-piece Spring/Summer 2013 series retails between $195-$795 — a jump from the prices of his Target collaboration, yet within financial reach of the young women who gobbled up his striped tees and flirty dresses at the retail giant last year.

Miss Wu Belted Crepe de Chine Shirtdress, $375 at Nordstrom.com (Courtsey of Nordstrom)

Wu’s step into the contemporary market is the latest venture for the designer who, as Robin Givhan noted in her story on recent inaugural gown designers, is one of few who have parlayed the media attention that comes with designing a dress for a first lady into a successful career.

In addition to Michelle Obama, Wu’s garments have been worn by the likes of Diane Kruger, Jessica Pare, and Emma Stone, and his Target line sold out within hours of hitting the shelves and being available online.

Wu also worked with a few heavy hitters on his new product, namely stylist Lori Goldstein (Elle’s new fashion editor-at-large, who styled the video lookbook), model Meghan Collison and creative director Patrick Li.

The new pieces include a few Wu signatures with striped knits, bow blouses and a variety of prints.

See a few of the looks below.

Miss Wu Silk & Cotton Faille Sheath, $525, and Leather Biker Jacket, $797. (Courtsey of Nordstrom/Courtsey of Nordstrom)

Miss Wu Brushstroke-Striped Blouse, $225, and Color-Blocked Full Pleated Skirt, $245. (Courtsey of Nordstrom/Courtsey of Nordstrom)

Miss Wu Chiffon Dress with Pleated Skirt & Grosgrain Waistband, $425. (Courtsey of Nordstrom/Courtsey of Nordstrom)

Miss Wu Modern Weave Shift Dress with Distressed Ivory Chiffon Trim, $425. (Courtsey of Nordstrom/Courtsey of Nordstrom)

Miss Wu Cashmere Sweater, $295, and Stretch Skinny Pants, $245. (Courtsey of Nordstrom/Courtsey of Nordstrom)