First lady Michelle Obama may want to go on another Target shopping trip in February: That’s when a limited-edition collection by Jason Wu, one of her favorite designers, will hit stores across the country.
Women’s Wear Daily reported Monday that after Target’s Missoni collaboration was a huge success, the store has tapped Wu to be the next to design an affordable collection for the design-conscious retailer. The 60’s inspired line will reach stores Feb. 5, and items will be priced at $60 or less - a considerable discount from his eponymous fashion line.
In 2009, the Post’s fashion critic Robin Givhan wrote: “Wu's dress bares Obama's arms and shoulders and brings the first lady into the modern era, in which glamour is defined by Hollywood and the red carpet rather than protocol and tradition. The dress speaks to Wu's signature style: grown-up clothes with a youthful flourish.”
The first lady donated the dress to the Smithsonian in 2010, and it is on display at the National Museum of American History, alongside inaugural dresses from other first ladies throughout the history of the presidency.
Since the inauguration Wu has shot to fame, showing collections at fashion week (most recently, a spring 2012 collection that mixed couture and sportswear shapes), speaking out against design piracy, and even showing his fall 2011 collection in an exclusive show at the Long View Gallery in Washington.
Will the Jason Wu collection sell out faster that the recent Missoni collaboration at Target? The signature zig-zag stripes of the Italian fashion house caused a shopping frenzy that crashed Target’s Web site several times, and sold out of many stores in less than 15 minutes. As more details about the line will be released this winter, die-hard fans of Wu’s work can use the time to craft plans to camp out in front of their local Target overnight.