Yo-Yo Ma, the famed cellist and a 2011 Kennedy Center Honoree, is out on the hustings, just like everyone else, promoting his new CD. And even Ma, a recognizable artist everywhere in the world, might expand his audience with this recording.

Cellist Yo-Yo Ma received the Medal of Freedom from President Barack Obama last February at the White House. Tuesday they’re both slated for “The Tonight Show.” (TIM SLOAN/AFP/Getty Images)

Tuesday night the quartet will introduce their collaboration on “The Tonight Show with Jay Leno” and in the next few days will appear on “Fox & Friends Weekend” and “The Colbert Report.” President Obama is also slated for Tuesday’s “Tonight Show.”

Ma will be honored by the Kennedy Center in December, along with Sonny Rollins, Barbara Cook, Meryl Streep and Neil Diamond.