Lana Del Rey released a new video for her single “Blue Jeans,” and some might find it objectionable: It portrays Del Rey threatened by violence, with a tattooed man sticking his fingers down her throat and holding her head underwater in a pool.

Elizabeth Grant, also known as Lana Del Rey, reacts after winning the award for best International Breakthrough Act during the Brit Awards 2012 at the O2 Arena in London, Tuesday, Feb. 21, 2012. (Joel Ryan/AP)

This is the second video for “Blue Jeans” — an earlier unofficial one on YouTube featuring grainy video footage was many people’s introduction to Del Rey. It’s not certain that the tattooed man, who is the same model featured in her “Born to Die” video, is depcited as killing Del Rey, because he is so gentle. He and Del Rey, who wears a vintage white one-piece bathing suit, kiss and swim in the pool before he pulls her under the water. The cover for the single provoked a small controversy online, because the model’s hand was on Del Rey’s throat, either caressing her, checking her pulse, or strangling her.

Portraying violence is becoming a pattern for the pouty-mouthed singer, whose performance on Saturday Night Live was widely considered lackluster. Some critics say Del Rey’s use of violence has become too predictable to be effective..

“The way it toes the line of controversy screams marketing campaign,” wrote Madeleine Davies in Jezebel. “If you are going to court controversy, at least let it say something about you as an artist.”

Washington Post music critic Chris Richards found Del Rey’s debut album to be unimpressive: “Seemingly divorced from experience, or even imagination, her moody, melancholic music carries only the aura of emotion. It delivers glamour without mystery, desperation without consequence, escapism without destination,” he wrote.

Del Rey will perform on the March 22 “American Idol” results show.