The Washington Post

Occupy T-shirt: Is Vineyard Vines mocking the 99%?

Updated 9:50 a.m. with a response from Vineyard Vines

(Screenshot, Vineyard Vines)

(Screenshot, Vineyard Vines)

Is D.C.’s McPherson Square no different than a campsite at the beach? The shirt seems to imply it doesn’t take the protesters, and their issues (among them: poverty, unemployment and lack of healthcare) very seriously. As of 10:30 a.m. on Wednesday, the link to the shirt’s page on Vineyard Vines’ site was broken. Spokesperson Lindsey Worster said this was because the t-shirt has sold out.

Vineyard Vines responds:

We were also intrigued by the sudden burst of interest in the blogger community last night, as the t-shirt has been online for a while now.

Here is a comment about the t-shirt from brothers and co-founders, Shep and Ian Murray:

We left our corporate jobs in Manhattan to pursue the American Dream. With a lot of hard work and perseverance, our business continues to grow and we feel grateful everyday to our employees and loyal customers.
Everyone who knows us knows us [sic] we’d rather be on the beach than behind our desks, hence the inspiration for our “Occupy” design. As businessmen, we understand the severity of the economic climate and its impact on the industry. However, by nature we are lighthearted and never take ourselves too seriously.

Maura Judkis covers culture, food, and the arts for the Weekend section and Going Out Guide.


Success! Check your inbox for details. You might also like:

Please enter a valid email address

See all newsletters

Show Comments
Most Read


Success! Check your inbox for details.

See all newsletters

Your Three. Videos curated for you.
Play Videos
Deaf banjo player teaches thousands
Unconventional warfare with a side of ale
It's in the details: Five ways to enhance your kitchen makeover
Play Videos
Drawing as an act of defiance
A fighter pilot helmet with 360 degrees of sky
Border collies: A 'mouse trap' for geese on the National Mall
Play Videos
Bao: The signature dish of San Francisco
This man's job is binge-watching for Netflix
What you need to know about Planned Parenthood
Play Videos
How to save and spend money at college
Pandas, from birth to milk to mom
Europe's migrant crisis, explained