(Screengrab, YouTube)

See the commercial after the jump.

The commercial shows Santa picking up a present that contains UNICEF medical supplies, such as malaria tablets, rehydration bags and polio vaccines. He then looks at a gift card that UNICEF sends to people when a donation is made in their name, and grumbles: “What am I supposed to say when I give this out? 'Here's a picture of the gift you never got?' Come on. I don't do poor countries.”

Maybe this is what happens to Santa after a whole month of being taunted by suburban housewives who get bigger TVs for their husbands than St. Nick does, as the Best Buy commercials depict.

The Week compiled a few reactions: Unicef’s “War on Santa” is unfair, says the Charleston, W.Va.’s Daily Mail; while Adweek calls it a clever way to remind people of poverty in a season of excess.

Past attempts to remind Americans of poverty during Christmas have been heavy-handed, too. Case in point: Band Aid’s “Do They Know It’s Christmas?” a fundraising supergroup song that raised money for Ethi­o­pia. The song is notoriously tone-deaf, saying that because there is no snow in Africa, its inhabitants do not know that it is Christmas. It prompted a satirical piece in Hayibo: “Yes, we know it’s Christmas,” say African musicians.