Don Graham, chairman of The Washington Post Co., responded recently to a Quora question about The Post’s Social Reader. Quora allows users to pose questions to other users and tag their inquiries with topics related to interest areas.


Washington Post: How has the Washington Post's launch of their Social Reader on Facebook changed their readership?Is a substantial number of people reading more articles? If so, what demographic do they represent? What articles are they reading, etc?


More than 21 million people have now downloaded Washington Post Social Reader.  More than three quarters of them are under 35, so it represents a substantial change in our demographics.  Readers are about 50-50 US/international and about 60% women.

You can view the question and Graham’s response on Quora.

More on Social Reader:

Washington Post Social Reader: Redirects explained

Social Reader: FAQ