Tuesday, Google released a music service to try to compete with Apple’s iTunes, one of the many companies trying to ape Apple’s success. Monday, a fight erupted at a Chinese Apple store at the iPad 2 launch. Earlier this week, the controversy over the suicides of overworked Foxconn workers that make parts for Apple in China was renewed. Last month, the white iPhone was released to much fanfare, seemingly just because of its new color, leading BlogPost to question whether it was the “holy grail of hipness.”
Has the Apple mania gone too far?
If it has, are we to blame it? When Live Science took a look at the science behind the Apple fanaticism, they found that we aren’t completely fault.
Apple users feel a sense of “we-ness,” embodied by the “I’m a Mac, I’m a PC” campaign. Apple’s marking has convinced users that when they are buying an Apple product, they’re working against the mainstream. It helps that fans have romanticized Apple's history, giving it a “legend” quality. Apple is also a lifestyle brand, which has helped it attain cult status, as most of its products are intrinsic to the way people’s daily lives function. And Apple’s continued innovations and sleek design make their products difficult to resist.
But even if we can’t help but like the newest iPad doesn’t mean the Apple mania doesn’t need to be tempered.
Especially when Apple users have made the transition from fans to fanatics, such as those who participated in the bloody fight at a Chinese Apple store, which ended in a broken window and four people hospitalized.
Or when the pressure for a product is so great that a company has to install safety nets outside a factory and ask new workers to sign no suicide pacts before starting work.
What do you think? Has Apple fanaticism gone too far? Do we need to make it stop?