(Julie Larsen Maher/AP)

Just regurgitated my iPhone. Oh, it’s ssso on now. You’ll never guess what’s coming. #freethebronxzooscobraless than a minute ago via webBronx Zoo’s Cobra

So what’s in store for the cobra that captured New York City’s heart? Well, the city’s office of toursim spokeswoman Kimberly Spell writes that the snake has slithered its way into a role as “NYC tourism ambassador.”

“In less than a week she generated global attention, promoted multiple hot spots and guaranteed that future visitors from around the world will make the Bronx Zoo a must see on their next visit to New York City,” Spell said.

Here’s to the city’s newest mascot.