The Washington Post

Chiquita’s new world headquarters in Charlotte decided with help from a Twitter war


A man Chiquita bananas in Ohio. (GARY GARDINER/BLOOMBERG NEWS)

Determined to stop Chiquita’s exodus, Cincinnati residents started a hashtag on Twitter, #NoCincyBananaSplit, to keep the global fruit and vegetable distributor around. Within days, Charlotte lovers had come up with their own rival hashtag, #Bananas4CLT, certain they could win the battle for Chiquita’s heart. Prolific tweeter and Chiquita CEO Fernando Aguirre encouraged the faceoff, and Charlotte restaurants soon joined in.

Today, Chiquita announced its decision: It would, as planned, move its headquarters to Charlotte. But Cincinnati didn’t go without a fight. Here is how the Twitter war went down:

Comments
Show Comments
0 Comments
Washington Post Subscriptions

Get 2 months of digital access to The Washington Post for just 99¢.

A limited time offer for Apple Pay users.

Buy with
Cancel anytime

$9.99/month after the two month trial period. Sales tax may apply.
By subscribing you agree to our Terms of Service, Digital Products Terms of Sale & Privacy Policy.

Get 2 months of digital access to The Washington Post for just 99¢.

Most Read
Read stories based on reporting for “Trump Revealed,” a broad, comprehensive biography of the life of the president-elect.

national

Success! Check your inbox for details.

See all newsletters

Close video player
Now Playing