Determined to stop Chiquita’s exodus, Cincinnati residents started a hashtag on Twitter, #NoCincyBananaSplit, to keep the global fruit and vegetable distributor around. Within days, Charlotte lovers had come up with their own rival hashtag, #Bananas4CLT, certain they could win the battle for Chiquita’s heart. Prolific tweeter and Chiquita CEO Fernando Aguirre encouraged the faceoff, and Charlotte restaurants soon joined in.
Today, Chiquita announced its decision: It would, as planned, move its headquarters to Charlotte. But Cincinnati didn’t go without a fight. Here is how the Twitter war went down: