Chris Brown, left, and Andy Levy, right ( Lori Shepler (L) Twitter avatar (R))

The first tweet — we’ll call this the shot fired — was sent from Levy to his own 48,000-plus follower list and contains a reference to Brown’s 2008 beating of fellow pop star and ex-girlfriend Rihanna:

You spelled “punching” wrong. RT @chrisbrown: No more planking for me unless it’s on a sexy lady! Lolless than a minute ago via web Favorite Retweet ReplyAndy Levy

@andylevy children conduct themselves better! Much love and success!less than a minute ago via Twitter for iPhone Favorite Retweet ReplyChris Brown

After Brown responded — and after his fans went on the attack — Levy chose to retaliate beyond Twitter’s 140-character limit in what we think might be the most insincere apology ever. See for yourself:

To call Levy’s apology halfhearted would be an understatement; it’s actually a scalding commentary on pop culture accepting Brown back into the mainstream.

Levy referenced Brown’s February appearance on “Saturday Night Live” and Brown’s chair-throwing tantrum on “The Today Show” to make the inevitable comparison to childlike behavior. (Levy goes without mentioning the 2009 wedding video that made Brown’s song “Forever” a viral hit again, but pop culture let that one slide, too.)

Think what you will about Brown’s comeback, when a celebrity convicted of felony assault against his girlfriend is alluding to hooking up with women on Twitter, the chances of someone reminding him of his barely two-year-old conviction are very high.

“The only thing Chris Brown is guilty of?” Levy asked his followers in closing. “A felony.”