Don Lapre, the self-proclaimed “King of Infomercials” accused of scamming thousands of investors, was found dead in his Arizona jail cell Sunday of an apparent suicide, the Associated Press reports.


In June, Lapre was indicted on 41 counts of conspiracy and fraud. He was taken into custody days later after failing to appear a this arraignment and spending a short time on the run.

Lapre sold TV viewers a number of products, including “The Greatest Vitamin in the World.” His “tiny classified ads” infomercial was spoofed on “Saturday Night Live.”

His death is under investigation.