Geraldo Rivera may not have anticipated this response.
Rivera later apologized for his remarks, calling them "politically incorrect." But the hoodies kept showing up — on Senate floors, in churches, on TV interviews and at rallies.
The hoodie had become a symbol of Martin's death even before Rivera spoke out. Last week, hundreds of people took to the streets of New York City in a "Million Hoodie March" to call for the arrest of Martin's shooter, George Zimmerman. In a call to police just before the shooting, Zimmerman said he saw a "suspicious" man wearing a hoodie.
See prominent people who donned hoodies this week, after the jump.