The Washington Post

Hallmark unveils greeting cards to cheer up the unemployed

The newest holiday being celebrated by greeting card giant Hallmark -- purveyor of teddy bears, sappy movies and cheesy birthday decorations — is the holiday of unemployment.

One of Hallmark’s unemployment cards. (Via

Some of them are funny: “Don't think of it as losing your job. Think of it as a time-out between stupid bosses.”

Others not so much: “Losing your job does not define you. What you do about it does.”

A Hallmark spokesperson told the AFP that the cards were created to “meet a relevant and niche consumer need.” That got us thinking: What other “niche consumer needs” have prompted greeting cards? Below are a few of our favorites:

BuzzFeed reports that some greeting cards have met the real consumer demand of a relationship gone wrong:

A tweet suggested what could be a very compelling Rosh Hashanah card: meets all kinds of niche needs:


Have an idea for a ridiculously niche card? Leave it in the comments below, and we’ll post a few.


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