Richard Simmons (Melina Mara/The Washington Post)

Air New Zealand seems to understand all this. The company knows you’d rather be reading that tabloid magazine than watching how to put on your oxygen mask, so it does its best to spice up its in-flight instructional videos. Its latest adds a little spandex, disco music and Richard Simmons to the mix. Its shocking how much a little aerobics can add to the experience:

It’s also another sign of how a little creative programming can turn advertisements into viral hits. Book me a flight to Auckland, please.

(Thanks, Justin!)