But what if fans could listen to a recorded single in a different way every time? What if the lyrics played in a different order, or the drumbeat went missing or got louder? What if it was the same song, but it didn’t begin where it used to?
Using a new downloadable app format called Bronze, “Flesh Freeze” is able to provide fans with slightly altered musical components on each listen.
Bronze works around a waveform, and was invented by Gold, along with producer Lexxx (who produced Wild Beasts and Björk) and a team of scientists from Goldsmiths University in London, who call it a “non-interactive format in which recorded material is transformed in real time, generating a unique and constantly evolving interpretation of the song on each listen.”
Gold even promises that there is no way to listen a version you’ve already heard.
Music aficianados have become used to intelligent music players, like Pandora, which cater to a listener’s music tastes. But the idea of a song so intelligent that it changes with every listen — catering not to our tastes but instead to our cravings for something fresh — is something new altogether.
Listen to the hypnotic song “Flesh Freeze” below, and then download your own version. And then another version, if you so please.