Let’s get this out of the way now: White never symbolizes anything fun. Vanilla pudding, oatmeal ... virginity. (There’s a reason Prince didn’t call it “Little White Corvette.”)
Even so, for some reason, Apple’s attempts to make white symbolize elite geekdom have paid off: enthusiasts have been salivating over the white iPhone 4 — technology’s answer to the unicorn — for months.
Look, I can’t begin to explain or understand the feeding frenzy around this phone and I’m not going to start here. In fact, this whole situation just makes me want to climb up on some shiny, bleached wood table at the nearest Apple store and yell, “moneyed hipsters, can’t you just buy a white case, or, better yet, a case with Steve Jobs frozen in fake carbonite?!”
But then I remember that Apple makes its legions of followers do weird things, and that’s entertaining for the rest of us. We’re talking about people who wait in line overnight for iPads and store openings and make awkward fan art. The more Darwinian among them only want to mate with other Mac fans. And remember the feeding frenzy unleashed around Gray Powell, the guy who lost an iPhone 4 prototype in a bar last year? Not saying Apple fans took care of it, but there has to be a reason I can’t find what he’s up to on Google.
All I’m saying, is that if I weren’t poor I would have one #Greatwhite