A little over a month after the death of a Chinese toddler who was struck in a hit and run and then ignored by all but one trash collector, a mini-movie has come out to push people to combat indifference in Chinese society.

Yueyue in the hospital. (Image via 56.com)

Chinese blog the Shanghaiist reports that the film’s message can best be summed up by 12 words that appear on screen near the end: “Refuse to be detached, pass on warmth, fill the world with love.”

The film’s director, Lin Jianshun, confirmed to Shanghaiist that his goal in making the film was to urge people to combat indifference in society.

Watch the video below: