Nike is wrapping up negotiations on a deal to open a store at 3040 M St. NW in a large brick building at the corner of Thomas Jefferson Street, Vornado confirms. We first heard of Nike’s interest in the space last fall.
Nike did not immediately return a request for comment Monday night.
The Barnes & Noble closed at the end of December, leaving book lovers and others to lament the loss of “third places,” or areas where one can mingle with neighbors and visitors without necessarily having to buy something.
An athletic store may not qualify as a third place but there is currently little of Nike’s famous swoosh logo adorning local stores, something the retailer has been looking to change. There are no Nike or Niketown stores in D.C., Maryland or Virginia, although Nike has factory stores in Leesburg, in Anne Arundel County and Woodbridge.
Nike representatives met with D.C. officials at the annual retail convention of the International Council of Shopping Centers in Las Vegas last spring to express their interest in opening more D.C. stores. In October, D.C. Council Chairman Kwame Brown expressed frustration that Howard University had not yet agreed to open a Nike Store in its planned Howard Town Center project, whose developers have yet to announce financing or tenant information.
Follow Jonathan O’Connell on Twitter: @oconnellpostbiz.