The Washington Post

Oracle to buy Vienna-based Eloqua for $871M

Vienna-based Eloqua has agreed to be acquired by Oracle, the computer systems giant, in a deal worth $871 million, the firms announced Thursday.

Eloqua sells software that helps companies identify the visitors to their Web site who are most likely to purchase products or services. Its local customers include Blackboard, Cvent and the Washington Capitals.

The firm went public this summer, collecting $92 million in the process. Eloqua’s board of directors has already approved the buyout, but it must recieve the support of shareholders and regulators. Executives expect the deal to close during the first half of next year.

The $871 million sum, net of Eloqua’s cash, reflects a per-share price of $23.50, a 31 percent premium from the company’s closing stock price of $17.92 on Wednesday.

Once combined, the firms plan to create a Customer Experience Cloud that allows businesses to offer their customers a personalized Web experience that helps build brand loyalty and generate sales leads, the companies said in a news release.

“Together with Oracle, we expect to accelerate the pace of the modern marketing revolution and help our customers transform the way they market, sell, support and serve their customers,” Joe Payne, Eloqua’s chairm and and chief executive, said in a statement.

Follow Steven Overly on Twitter: @StevenOverly

Steven Overly is a national reporter covering federal technology and energy policy with a focus on Capitol Hill. He previously covered the business of technology, biotechnology and venture capital.



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