We broke the news in the fall that the luxury movie theater chain iPic would open a theater as part of a redeveloped Mid-Pike Plaza in White Flint, and now we are learning more about what it will look and feel like.
iPic theaters offer movie goers the chance to reserve seating ahead of time online. Once you arrive, there is a full-service restaurant, called Tanzy, but there is also “in-cinema” food and beverage service for the first 20 minutes of the show. The theaters feature recline-able “large micro-suede chairs” with tables, pillows and blankets. (Try not to fall asleep.)
The iPic will anchor the Pike & Rose development by Federal Realty Investment Trust that will replace the dated retail and surface parking lots at Mid-Pike Plaza, on Rockville Pike. iPic already has theaters in Arizona, California, Illinois, Texas, Washington and Wisconsin, and others are in the works.
Although movie theaters don’t always work well as anchors, Federal Realty chief executive Don Wood said he expects iPic to create a place where other shops and restaurants will want to be.
“Having iPic as our first anchor at this development sets the stage for an exciting mix of tenants to come, and we are proud to have them premiere their experience with us on the east coast,” Wood said in a press release.
Construction on Pike & Rose is slated to start this fall and the first phase could be complete by 2014.
Follow Jonathan O’Connell on Twitter: oconnellpostbiz