The new theater will be attached to the existing Dulles Town Center mall, off of Leesburg Pike near Route 28, on the second floor between Sears and J.C. Penney. Construction will begin later this year and be complete in 2013, creating a new entrance to the mall and a box office.
The mall will remain open during construction. Eventually, Lerner envisions building Dulles Town Center into a 554-acre mix of offices and shopping. It has added restaurants including P.F. Chang’s and The Cheesecake Factory in recent years, as well as concept stores from Ann Taylor and Old Navy (Project ONE).
Movie theaters are rapidly expanding in Washington, largely due to strong demographic growth and better-than-average job numbers. And because the area has some of the wealthiest counties in the nation, some of the operators are offering luxury amenities including seat reservations, in-theater waitstaff, three-dimensional technology and reclinable seats.
Silverspot, a division of Venezuelan Cines Unidos, will open a 12-screen theater at Rock Spring Centre in Bethesda. iPic Entertainment will open a luxury theater and restaurant as part of Mid-Pike Plaza, a White Flint development by Federal Realty. Developer JBG Rosenfeld also plans to sign a movie theater for White Flint.
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