Now Nike’s impressive list of endorsers includes Alex Ovechkin, too.
The Capitals’ star left wing has signed a long-term endorsement deal with Nike, his IMG agent, David Abrutyn, confirmed to me late Thursday. Ovechkin’s previous endorsement deal with CCM expired earlier this week.
“I can confirm that Alex has signed a long-term global partnership with Nike,” Abrutyn said. “Alex is going to be supporting all of the products that Nike makes — apparel, footwear, performance apparel, casual wear, accessories and other elements of the Nike family of products. So he will be wearing their performance product when he’s playing and practicing, when he’s training and in his lifestyle.”
“From a lifestyle standpoint,” Abrutyn added, “everybody knows that Ovi has a unique fashion sense.”
Abrutyn would not comment on the reason for Ovechkin’s news conference Tuesday at Kettler Capitals Iceplex, in which the two-time NHL MVP is expected to make a “special announcement,” according to the team.
It’s believed that announcement is not team related, however. Just speculating here, but Ovechkin might reveal the company that will supply his sticks, skates and equipment beginning next season. He had used CCM gear since joining the NHL in 2005 but dropped the company earlier this summer.
“As far as Alex’s equipment, there will be news on that at a later date,” Abrutyn said.
Abrutyn also wouldn’t comment on the length of Ovechkin’s contract with Nike, nor would he say how much it’s worth.
“All I can tell you is it’s a long-term deal,” Abrutyn said. “People who know Alex know that he likes to do things over a long period of time.”
Abrutyn did seem to indicate that the deal will run at least through the Sochi Games in Ovechkin’s native Russia in 2014, and perhaps longer.
Ovechkin isn’t the only hockey player endorsing Nike. Tampa Bay’s Steven Stamkos also has a deal with the iconic shoe company.
“For those that are familiar with Nike, they’ve obviously supported many of the greatest champions in the history of sport,” Abrutyn said. “Whether it’s Jordan or Jeter or Sampras or Federer or Sharapova. The list goes on and on and on.”
Now, it seems, Ovechkin just needs to add that elusive championship.