Beyonce and Blue Ivy (Ed Burke/AP/

Blue Ivy Carter, the much-heralded baby daughter of Beyonce and Jay-Z, has officially made her public debut.

The president and first lady of hip-hop have shared their first baby photos via Jay-Z’s Web site, Life + Times, an apparent follow-up to Beyonce’s public appearances earlier this week, her inaugural ones since giving birth.

The arrival of Blue — an infant dubbed a child of destiny and who inspired the recording of a rap song within hours of her birth — has prompted some over-the-top attention. But it doesn’t seem like an exaggeration to say that this little girl is one gorgeous baby.

Take a look at the photos here, which are accompanied by a handwritten note that says, “We welcome you to share in our joy. Thank you for respecting our privacy during this beautiful time in our lives. The Carter Family.”

The approach that Beyonce and Jay-Z have taken to these baby pictures is a unique one for such a high-profile celebrity couple. Rather than selling the photos to a publication, or doing a splashy magazine spread a la Brangelina and the twins, they have shared them quietly online, on Daddy’s Web site, in a manner that, presumably, is bringing them zero cash whatsoever. A classy way to go.

View Photo Gallery : A look at celebrity couple Jay-Z and Beyonce.

Read more from The Washington Post:

Blue Ivy Carter and what’s in her name

Was Beyonce flaunting her post-pregnancy body?

Feds move fast on ‘Blue Ivy’ trademark

Photos: Celebrity babies and pregnancies of 2012