That’s a no-no, according to Britain’s Advertising Standards Authority, who has banned two ads of the lovely ladies that were airbrushed to an extent that they claim misleads customers. This will come as a shock to anyone familiar with makeup ads.
“This ruling demonstrates that the advertising regulator is acknowledging the dishonest and misleading nature of excessive retouching,” Jo Swinson, a lawmaker who brought the complaint, said in a statement. “Pictures of flawless skin and super-slim bodies are all around, but they don’t reflect reality.”
Don’t reflect reality? You mean using Maybelline’s foundation won’t make me into a super model? For shame, L’Oreal!
The company admitted the photos were retouched, but said they’re not misleading, according to the BBC. Maybelline officials agreed, saying they don’t “believe that the ad exaggerates the effect that can be achieved using this product.”
I would now like to challenge a reader out there to purchase these products, take a photograph and see what they can really achieve.