Donald Trump, speaking last month in Las Vegas. (David Becker/GETTY IMAGES)

Donald Trump isn’t running for president.

As our colleague Chris Cillizza reports over at The Fix, the “Celebrity Apprentice” host has called off his unofficial campaign for the Oval Office, citing his desire to continue working in the private sector.

Per an item in today’s morning mix, Trump supposedly was going to be — irony alert! — fired from his job on “Celebrity Apprentice” if he pursued the presidency, which Cillizza notes may have been a determining factor in his decision not to run.

Or perhaps this whole thing was all an effort to drum up additional interest in “Celebrity Apprentice.” After all, Trump conducted an informal poll about his election chances by consulting “Celebrity Apprentice” contestants. And he’s suddenly realized that his love of business takes precedence over his interest in politics just days before the reality show’s finale, and after weeks of milking all the publicity he could out of his supposed desire to challenge President Obama.

On the plus side, at least he kept the campaign possibilities going long enough for Seth Meyers to make some quality jokes at the White House Correspondents’ Dinner.