Hugh Laurie: the new face of L’Oreal. (Presumably he looks less gruff in the ads than he did in this episode of “House.”) (Ray Mickshaw/Fox)

Hugh Laurie is now an official advocate for beauty.

The star of TV’s “House” has become one of the three “male ambassadors” for L’Oreal Paris’s Men Expert line of products, joining fellow actors Gerard Butler and Patrick Dempsey as a spokesman for the brand, the Belfast Telegraph reports.

And as the promotional video below demonstrates, he’s pretty darn charming at hawking cosmetics.

“It’s an interesting question to pose: because you’re worth it,” he says to the camera while having his nails done. “I hope I am.”

Mr. Laurie, you are indeed.

(Via The Clicker)