The Washington Post

Justin Bieber does not sell magazines

Justin Bieber: good at pushing perfume, but not so good at selling magazines. (Andrew Kelly/Reuters)

The pop star whose face is plastered all over your niece’s bedroom walls also had his face plastered on the February cover of Vanity Fair. And according to Women’s Wear Daily, that issue was the lowest-seller for the glossy magazine in 12 years, moving an estimated 246,000 copies. (This year, according to figures from Audit Bureau of Circulations, Vanity Fair has averaged about 342,000 sales per issue.)

But VF is not the only victim. Other Bieber-related magazines have been similarly afflicted.

A Bieber issue of Teen Vogue from last October sold 12 percent fewer issues than average. And a Bieber-fronted edition of People also sank 25 percent below the celeb magazine’s average sales figures.

Perhaps Beliebers don’t buy magazines. Or, more likely, they get their Bieber fix from the Internet, which, little known fact, runs on the energy generated by Bieber winks.

But don’t feel too badly for America’s Favorite Haircut. Even though he (allegedly) can’t sell magazines, he can sell perfume. The Hollywood Reporter already has projected that Someday, Bieber’s new scent for the ladies, could earn $30 million.

Because girls want to smell the way Justin Bieber wants them to smell. And they also want to discuss him on Twitter. But they don’t necessarily want to read about him on the glossy pages of a magazine.

When she isn’t at a movie theater or writing about movies, Jen Chaney is ... um ... probably at home, watching a movie.


Success! Check your inbox for details. You might also like:

Please enter a valid email address

See all newsletters

Show Comments
Most Read


Success! Check your inbox for details.

See all newsletters

Your Three. Videos curated for you.
Play Videos
Making family dinnertime happen
How to make Sean Brock's 'Heritage' cornbread
A veteran finds healing on a dog sled
Play Videos
Drawing as an act of defiance
In search of the Delmarva fox squirrel
The most interesting woman you've never heard of
Play Videos
This man's job is binge-watching for Netflix
The Post taste tests Pizza Hut's new hot dog pizza
5 tips for using your thermostat
Play Videos
Philadelphia's real signature sandwich
5 ways to raise girls to be leaders
Full disclosure: 3 bedrooms, 2 baths, 1 ghoul