The Washington Post

Kid Rock’s shirts not always ‘Made in Detroit’

Kid Rock. (Rebecca D'Angelo/For The Washington Post)

Singer Kid Rock’s clothing company, Made in Detroit, considers itself apart of the Michigan city’s revival.

“It’s not a logo that was made in a minute,” a statement on the company’s Web site reads. “It’s not a mark that was made overseas. It’s not a brand that was made in jest. It’s Made In Detroit and for 20 years it has been the singular symbol for a city that’s not about to quit.”

But according to the Detroit Free Press, shirts that bare the logo “Made in Detroit” sometimes aren’t. Irony alert!

While the “design originated in Detroit,” some of the shirts are manufactured in the Dominican Republic, Honduras and Ohio, the Free Press reported. Other don’t have labels at all, which may cause an issue with the Federal Trade Commission.

Tommy Dubak, who runs Made in Detroit’s operations, told the Free Press he uses between eight and 10 manufacturers, and isn’t always sure where the shirts come from. But he hopes to use more shirts made in the U.S. in the future.

(He added that labels are cut out of some shirts as a “design choice” and because he “hated tags in [his] shirts.”)

This is not the first time controversy surrounded the company. After Kid Rock bought the bankrupt company in 2005, he moved its headquarters to Clarkston, according to a 2009 Michigan Live article. This reportedly caused friction between Kid Rock and the brand’s creator, Robert Stanzler, who started his own Detroit clothing company.

Do you think there’s anything wrong with items that say “Made in Detroit” being manufactured elsewhere? Tell us in the comments.


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