Madonna has joined the Twitter-verse. Well, sort of.
The Queen of Pop Divadom now has an account — @MadonnaMDNADay — that will reportedly live on Twitter for a roughly 24-hour period. The feed, which currently contains a whopping six tweets, has been set up so that Madonna can answer questions from fans tonight beginning at 10 p.m. Eastern, part of the promotion leading up to the release Tuesday of her new CD, “MDNA.”
As Mashable notes, the first tweet went out Sunday afternoon, which means that Madonna’s time on Twitter is already slipping away like precious grains of sand in a social networking hourglass.
The Twitter promotion follows another digitally savvy move on Madonna’s part; on Saturday, she was interviewed by Jimmy Fallon in a video streamed live on Facebook. (See below.)
It also follows a less than positive online feud between Madonna fans and deadmau5, the electronica artist who criticized the singer on his Facebook and Tumblr accounts for making references at the recent Ultra music festival to “Molly.” That’s a slang term for the drug MDMA, otherwise known as ecstasy, which Madonna’s forthcoming album title obliquely references.
“very classy there madonna. ‘HUR DUR HAS ANYONE SEEN MOLLY???,’” deadmau5 wrote in the first of a few expletive-ridden Facebook rants, quoting a comment Madonna made while onstage. “Such a great message for the young music lovers at ultra. quite the f'n philanthropist. but hey, at least yer HIP AND TRENDY!”
It’s a shame Madonna doesn’t plan to stay on Twitter longer so she can respond to these comments. Well, for that reason, and also because the Internet desperately needs to know who she would #ff on Follow Fridays.
In any case, if you plan to take advantage of this brief accessibility window and tweet something to Madge, you should do so using the hashtag #AskMadonna. Hopefully someone will inquire about this whole deadau5 situation. Whatever you do, though, don’t offer her the virtual equivalent of a bouquet of hydrangeas.