The Washington Post

Mary J. Blige says Burger King ad released online was unfinished

Mary J. Blige. (Patrick Semansky/AP)

In the ad, the songstress sings about “fresh lettuce,” “ranch dressing” and the other components of a new chicken snack wrap to the tune of her song “Don’t Mind.”

The commercial has been criticized for perpetuating stereotypes.

Blige did not address those concerns in a statement she released Wednesday, but did apologize to her fans for what they saw.

“I agreed to be a part of a fun and creative campaign that was supposed to feature a dream sequence. Unfortunately, that’s not what was happening in that clip,” Blige said in a statement. “I understand my fans being upset by what they saw. But, if you’re a Mary fan, you have to know I would never allow an unfinished spot like the one you saw go out.”

Burger King stuck to its original claim that the ad was pulled over licensing issues but added in a new statement that the commercial “was released prematurely” and “not final.” The company apologized to Blige and her fans.

Jay Leno, Salma Hayek and David Beckham also filmed commercials promoting Burger King’s new menu items, which also include a salad, a smoothie and chicken strips. Their commercials are still available to view on YouTube.


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