Last year, the company patented the technology to make the Nike Air Mag sneakers Marty McFly wears in “Back to the Future II” a reality. These futuristic shoes boast power-laces.
“Nike Kicks” blogger Matt Halfhill said he was called by Nike at midnight Wednesday and flown to Los Angeles. There he found a box that contained a message from Dr. Emmett Brown (“If my calculations are correct, over the next 24 hours you are about to see some serious [bleep]!”) and metal shield glasses. There was also a goodie-bag of “Back to the Future” products.
To add to the hype, the company released a teaser video called, “McFly’s Closet,” showing rows and rows of the kicks.
Nike is holding a private reception this evening when, we hope, the shoes will be unveiled.
Get a glimpse at the shoes below.
Update: Michael J. Fox talked about the Mags on “Letterman.” Find out all the details here.