No Doubt’s new video for “Looking Hot” is getting the cold shoulder for being offensive to Native Americans. The video features the band in the Wild West with lead singer Gwen Stefani as a Native American princess dancing in front of teepees and bonfires before she is captured, tied up and held at gunpoint by cowboys, including fellow bandmates Adrian Young and Tom Dumont, and eventually saved by tribal chief Tony Kanal. Phew.

No Doubt performs at the MGM Grand Garden Arena in Las Vegas, Nevada September 21, 2012. (Steve Marcus/Reuters)

The video’s Nov. 2 release, which also happened to coincide with the second day of Native American Heritage Month, unleashed a slew of Twitter comments:


— Dominic Riccitello (@DominicScott) November 2, 2012

No Doubt’s video for Looking Hot is fun, Gwen is as charismatic as ever… (via @randomfurlong )

— Conor Behan (@platinumjones) November 2, 2012

@nativeapprops they need to donate the amount they wasted making it and thinking it was a good idea

— Julia Perryman (@jmperryman) November 4, 2012

No Doubt released this statement on its Web site: “As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.”

Well not immediately, the video is still available here for now.