The Washington Post

Regal Entertainment Group will treat ‘Bully’ like an R-rated movie

Movie posters are seen for the documentary film "Bully.” ( Danny Moloshok/REUTERS)

Dick Westerling, Regal’s senior vice president of marketing and advertising, said Wednesday afternoon that the multiplexes will “respect” the MPAA’s R-rating for the film, which has been protested by its distributor, the Weinstein Company, as well as director Lee Hirsch, the film’s subjects, celebrities, politicians and others.

The MPAA R-rating means no one under 17 is admitted without a parent or guardian.

Weinstein announced earlier this week that the company plans to release “Bully” with no MPAA rating, leaving theaters to make their own decisions about admitting younger audience members.

According to the Regal Entertainment Group’s Web site, people under the age of 17 must be accompanied by the adult who purchased their ticket in order to attend an R-rated film.

That approach differs from the “Bully” policy at AMC Theatres, which announced Tuesday that minors may attend “Bully” unaccompanied if a parent or guardian signs a permission slip. Landmark Theatres, an arthouse theater chain, has not responded to Celebritology’s requests for comment.

The Weinstein Company fought for a PG-13 rating for “Bully,” a film that chronicles the abuse afflicted on five American teens, two of whom committed suicide due to prolonged bullying. Profanities — particularly repeated uses of the f-word — were the primary reason the MPAA was not willing to soften its R-rating and allow younger teens, who are the stars of the film and the audience the documentary most hopes to influence, to see the film unsupervised.

“Bully” opens in five locations this Friday, then rolls out in wider release on April 13.

Westerling said “Bully” has been booked at four Regal locations beginning April 13, but could not specify which ones.


Success! Check your inbox for details. You might also like:

Please enter a valid email address

See all newsletters

Show Comments
Most Read


Success! Check your inbox for details.

See all newsletters

Your Three. Videos curated for you.
Play Videos
Don’t be ‘that’ sports parent | On Parenting
Miss Manners: The technology's changed, but the rules are the same
A flood of refugees from Syria but only a trickle to America
Play Videos
John Lewis, 'Marv the Barb' and the politics of barber shops
Kids share best advice from mom
Using Fitbit to help kids lose weight
Play Videos
This man's job is binge-watching for Netflix
Transgender swimmer now on Harvard men's team
Portland's most important meal of the day
Play Videos
5 ways to raise girls to be leaders
How much can one woman eat?
The signature drink of New Orleans