Rob Zombie is using his horror know-how to scare a new group of people: laundry-doers.

Yes, the “House of 1000 Corpses”director is now helping to sell the laundry detergent, Woolite, by showing viewers haunting images of masked men and telling them, “Don’t let detergents torture your clothes.”

Woolite shared the spooky ad with Facebook users who “liked” its page on Thursday. According to the New York Times, there is a milder version of the commercial that will air on TV.

If the company’s goal was to scare me into never washing my clothes again, mission accomplished.