The Washington Post

Sacha Baron Cohen’s publicity tour for ‘The Dictator’ in full swing

Sacha Baron Cohen arrives as "The Dictator" at Sydney International Airport. (Don Arnold/Getty Images)

Sacha Baron Cohen’s publicity tour for “The Dictator” is in full swing ahead of its opening Friday, with the actor appearing as his character, Adm. Gen. Aladeen, on the “Today” show and “Saturday Night Live.”

Entertainment news followers got their first taste of Aladeen in February after Baron Cohen claimed he was banned from the Oscars and scored some free publicity. After being invited on the “Today” show to discuss the so-called ban, he showed up to the Oscar red carpet and dumped “the ashes of Kim Jong Il” on E!’s Ryan Seacrest.

(Seacrest said the powder was really Bisquick.)

Baron Cohen made his second appearance in character on the “Today” show Monday to promote the film, make jokes about his “Dictator” co-star Megan Fox’s alleged pregnancy and threaten Matt Lauer’s family.

Visit for breaking news, world news, and news about the economy

He also appeared on “Saturday Night Live” this weekend along with guest Martin Scorsese, who was in his pajamas. (Scorsese directed Baron Cohen in “Hugo.”)

Last week, Baron Cohen started a feud with the BBC, when he claimed to the Sun that the network had banned him. A BBC spokesperson actually took the time to respond to this nonsense, saying they’d be happy to have Baron Cohen on — as himself.

Does any of this tomfoolery make you want to see “The Dictator” in theaters this weekend? Tell us in the comments.


Success! Check your inbox for details. You might also like:

Please enter a valid email address

See all newsletters

Show Comments
Most Read


Success! Check your inbox for details.

See all newsletters

Your Three. Videos curated for you.
Play Videos
Be a man and cry
Deaf banjo player teaches thousands
Sleep advice you won't find in baby books
Play Videos
Drawing as an act of defiance
A flood of refugees from Syria but only a trickle to America
Chicago's tacos, four ways
Play Videos
What you need to know about filming the police
What you need to know about trans fats
Syrian refugee: 'I’m committed to the power of music'
Play Videos
Riding the X2 with D.C.'s most famous rapper
Full disclosure: 3 bedrooms, 2 baths, 1 ghoul
Europe's migrant crisis, explained