The only thing stranger than Chipotle announcing that they’d commissioned Willie Nelson to cover a Coldplay song (above) earlier this week was the fact that we actually kind of liked it. [Okay, maybe only I kind of liked it - C.R.]
But this isn't the first time a murky corporate-guided musical project tugged at our heartstrings. For this week’s Taking sides post, we each picked pieces of music that we enjoyed despite their unsavory commercial origins.
Chris Richards: I actually used to go running to LCD Soundsystem’s “45:33,” the jogging soundtrack that Nike hired James Murphy to compose in 2006. When I would get back to my apartment — usually after running for about 25:33, or so — the copy of Naomi Klein’s “No Logo” resting on my bookshelf seemed to have grown eyeballs in order to stare at me reproachfully. To make matters worse, Murphy later admitted that the recording had nothing to do with exercise whatsoever. But I loved these jams and refused to feel duped. I stuck my fingers in my ears. Then I stuck my earbuds in my ears and laced up my running shoes — which, for the record, weren’t Nikes.
Allison Stewart: A lot of artists will tell you that corporations like Levi’s (who enlist boldface hipsters for things like their Pioneer Sessions) are the only ones paying for music today. Many of them don't see the difference between funding from Sony and funding from Mountain Dew. And with so many great (or at least, great-ish) songs coming from corporate tie-ins, it’s tough to argue. Commercials are tougher to defend, though I swear I must have half a dozen songs on my iPod I discovered from commercials, including Wilco’s amazing “Either Way” (I was briefly over Wilco, and would have missed it entirely. I'm back now), and Gomez’s Beatles cover for a Philips commercial, because how awesome is that guy's voice?
David Malitz: You guys make me sick.