“Lesson Number One: Heroes...there is no such thing.” Intoned with menace by Ben Kingsley’s new villain the Mandarin — with so much basso gravitas, he could be quoting the governing bodies of cycling this week on Lance Armstrong -- those words resonate in the new “Iron Man 3” trailer that dropped with the blinding speed of Felix Baumgartner on Tuesday morning.
This isn’t Iron Man reclining in a donut sign in the morning, quippy and cocky, or zinging one-liners at Thor or Loki. This is “LiveStrong” Iron Man, losing it all, rising from the snow-whipped bottom precipice of life.
The hotly anticipated “Iron Man 3” is due out May 2013 — about one year after Iron Man helped “The Avengers” become one of the biggest films ever, grossing more than $1.5 billion. Let the marketing push begin. Apparently, it’s deadly serious.