IN A SHOWDOWN of stinking-rich playboys who have invented their identities, who would emerge with more swag, if not swagger?

The winner: Tony Stark held off the strong debut of Jay Gatsby, as the rich got richer at the weekend box office.

Gwyneth Paltrow and Robert Downey Jr. from "Iron Man 3." (Film Frame/AP)

Robert Downey Jr.’s wealthy playboy helped Disney/Marvel’s “Iron Man 3” gross $72.5-million in its second week in North American theaters, topping Leonardo DiCaprio’s wealthy playboy in Warner Bros.’s “The Great Gatsby,” which bowed in with $51.1-million, according to studio estimates Sunday. Final numbers are expected Monday.

“Iron Man 3” also grossed $89.3-million in foreign markets as it nears $950-million globally after three weeks — setting itself up to pass $1-billion worldwide by early this week.


* “Iron Man 3” is now the No.-21 film ever in global box office, just ahead of “Harry Potter and the Order of the Phoenix ($939.9M) and just

Carey Mulligan and Leonardo DiCaprio in “The Great Gatsby.” (Courtesy of Warner Bros. Pictures)

behind another Disney property, “The Lion King” ($951.6M). ”IM3” has grossed an amazing $95-million in China alone.

* “Iron Man 3” is poised to exceed the global box-office takes of the first ”Iron Man” ($585.2M) and “Iron Man 2” ($623.9M) combined.

* Having starred in the second-biggest film ever, “Titanic” ($2.185-billion), DiCaprio still has the all-time bragging rights over Downey Jr.’s biggest film, last year’s “The Avengers” ($1.511-billion).

* “Gatsby” is DiCaprio’s second-biggest domestic opening ever, after “Inception”($62.8-million).

* “Gatsby” exceeded expectations to a large degree because it scored a 59-percent turnout among females, according to Variety.

* Relatively, “Gatsby’s” 3-D take was startingly low, accounting for only 33-percent of its haul.

* “Iron Man 3” had the fourth-biggest second weekend ever, trailing only two other superhero films — “The Avengers” and “The Dark Knight” — and “Avatar,” according to

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