It surfaced Wednesday night that Kanye West is going to fix every problem that there is by creating a new company called Donda.
He announced this in a storm of tweets, proclaiming that Donda would have “architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts ... app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist ... doctors, scientist,teachers ... DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford.” So in other words, Donda is the vaguest company ever, and even Kanye does not quite know what it will do. But these all sound like things a company should have, especially doctors, scientists, teachers, and car designers.
Most people, when they suddenly have a terrible idea on a Wednesday night and decide they must tell everyone about it, do not make national news. But this is Kanye. Kanye seems to feel that the only reason we are still in a recession is that he has yet to do anything about it.
But maybe it’ll work.
I’ve known Kanye was a visionary for years, ever since he replaced his lower teeth with diamonds and, when asked why, responded, “I just thought the diamonds were cooler.” This is the sort of person who has it in him to “pick up where Steve Jobs left off,” as he puts it, with characteristic self-effacement.
Kanye sees what the rest of us don’t. The problem with GM was actually that it did not have enough DJs and bankers. Too big to fail? Not big enough! Also, it did not involve Kanye enough. This is Kanye’s problem with most things, actually.
Kanye sees to the heart of our economic crisis — there are not enough companies making “products and experiences that people want and can afford.” He can fix this recession, possibly by hiring everyone from every profession to work for Donda.
Hey, it’s about as good as what the candidates have been putting on the table. Consider that Newt Gingrich’s most recent ad says this about his jobs plan: “The Gingrich jobs plan? A powerful plan for growing our economy and creating jobs.” Ah.
My money’s on Donda.