As part of that sequence, Laurin Mincy lost her shoe. Her Under Armour shoe. Which ESPN then talked about for about half of a 60-second report on the game. Including several freeze frames. Of the offending shoe. Which was made by Under Armour.

“Terps shoe FAIL in elite-8 game was featured prominently on SportsCenter,” Brett Haber noted. “Not the message UA was looking for.”

Video below.